For PE-backed groups joining up acquisitions, and for leaders whose AI work has stalled. I rebuild the operating model so the numbers show up.
WHAT IT HAS LOOKED LIKE
5 acquisitions
Executed and integrated five acquisitions across the UK, US and Costa Rica as Chief Growth Officer at CreativeDrive, helping take it to $110M revenue and a sale to Accenture.
9 into 1
Merged nine of Omnicom's production units into one business at eg+. No client lost, and revenue up 25% in the first year.
$100M
Hard savings delivered in four years on a five-year, $350M programme for a global pharma company across 50+ markets. I owned global delivery and a team of 600+, as the technology moved from adoption to automation to AI.
Two exits
Co-founded Hogarth Worldwide, acquired by WPP. Chief Growth Officer at CreativeDrive, acquired by Accenture.
For PE-backed groups and growing businesses across Ireland and EMEA. Most work starts with a three-week diagnostic.
START HERE
For PE-backed groups that have made two or three bolt-on acquisitions and are too small for a big-firm integration team. Two days a week, inside the businesses: one pipeline, one set of numbers, one operating rhythm, and the acquired teams working as one business.
ONGOING
Part-time operating leadership, working inside the business rather than advising from the side. Also open to non-executive director roles.
PROJECT
Pick one high-volume process. We rebuild it around AI with your people and measure it before and after. You get a number, not a demo.
HOW IT STARTS
Three weeks talking to your leadership and the people doing the work, then a written plan and a working session with your leadership team. If there is no number in it, I say so after week one and stop.
The value does not sit in the model. It sits in the production system around it: compute is the substrate, data is the supply chain, and process is where people meet the system and where accountability either holds or quietly disappears. Integration work lives or dies on that last layer, which is why the commercial side and the AI side turn out to be the same project.
Written in public, chapter by chapter.
ABOUT
I'm Mark Rhys Thomas. For 25 years I've built and run the operations behind content and marketing at scale: co-founding Hogarth, merging nine production units into one at eg+ (Omnicom), leading growth at CreativeDrive, and owning global delivery of a $350M pharma programme at Accenture Song. I trained at Sandhurst, hold an MBA from Trinity College Dublin, and work from Dungarvan, Co. Waterford.
Or book a 30-minute call. I'll tell you on the call whether there is a number in it.
START A CONVERSATIONOr email mrt@wildgeeseconsulting.ie
Wild Geese Consulting, Dungarvan, Co. Waterford, Ireland
